GTA 5 results
From my Qualitative and Quantitative it's possible to make true statements for example "People play this game for different factors such as online play, freedom of choice and campaign" due to having the word answers from consumers of the Qualitative questions I asked. (Presentation 2, Slide 2)
With the Quantitative answers asked it's possible to deduct things like "all of GTA V's market includes varying player such as 33% of them hardcore, 33% dedicated and the final 33% being casual gamers" (Presentation 1, Slide 9). Using this makes it so that media producers are able to analyze these results and base this around what their target audience is, whether they want to focus an audience or they're aiming to appeal different groups of people.
With this information it makes it so that the production company is able to analyze what it is players are looking for in a game and capitalize around that to be able to have something appeasing to consumers, this would make the overall media producers popularity increase, making something for the players of the results given.